Live Events

Exceptional, interactive world-class events that produce results.

Virtual & Hybrid

Certified Online Meeting Designers ready to meet your every need.

Secretariat Services

Our head office becomes your branch office!

Global Experience

We are highly connected with the best venues and suppliers, globally

About Us

Global Leader in Live, Virtual & Hybrid Event Management

From high level strategy to meticulous execution, The Bayley Group can be an exceptional asset to your project. We partner with some of the world’s leading experts in the design and delivery of outstanding programs, and bring our experience, enthusiasm and expertise to every client.

For more than 30 years, BG has worked with large global scientific congresses to high performance events, building a well-deserved reputation for successful results.

In 2020, we significantly increased our virtual expertise and worked closely with every client to quickly change direction and produce impactful digital experiences for their attendees. We researched, vetted and used a variety of platforms and providers, until we found the best partners to work with. The results speak for themselves, with growing success and highly satisfied clients.

Our staff has the most current certifications:

  • Digital Event Specialist – from PCMA
  • Pandemic On-Site Protocol – from the Event Leadership Institute and MPI

These certifications further prepare the BG team to lead the design, delivery, monetization and measurement of highly effective in-person and online gatherings that outperform expectations.

BG continues to be a leader in our own community, lending time and financially supporting the local causes which resonate with our staff and their families:

  • Jessica’s House Hospice
  • South Huron Hospital Foundation
  • Huron Music Waves Festival

Our Team

If it’s true that you’re only as good as your last gig, then we are very, very good…

From big picture strategic planning and wide-open creativity, to the intricacies of each minute detail that make the difference between good and superb – we do that. You’re serious about bringing your vision to reality and we understand the best and shortest route to make that happen in the delivery of first-class conferences and meetings.

Our professional team is polished, experienced, and ready to take your project to the finish line. We produce benchmark results, always.

Cass Bayley
Principal
CMP, CMM

Cass guides clients with event architecture, strategic development and robust sponsorship campaigns. She is passionate about bringing creative ideas to life and exceeding expectations on client satisfaction. Cass enjoys a country life with her eccentric English husband, her grown sons and their families, along with a standard poodle named ‘Coco’.

Rebecca Darling
Director of Sales & Sponsorship

Rebecca has no equal when it comes to exhibit and sponsorship sales and management. She leads the sales campaigns and is not happy until she surpasses all goals. She builds strong relationships with your stakeholders by under promising and over delivering. Rebecca is passionate about her three gorgeous daughters, husband Chris and horse Lulu.

Kirsten Edinger
Registrar

Kirsten brings her European work ethic and meticulous attention to detail managing projects from beginning to end. She communicates with suppliers, creates state-of-the-art registration sites, strives to provide the best attendee experience, and is key to a successful execution on-site. Kirsten enjoys a village lifestyle with her three incredible sons participating in many extracurricular activities.

Cass Bayley
Principal
CMP, CMM

Rebecca Darling
Director of Sales & Sponsorship

Kirsten Edinger
Senior Project Manager

Karin Minkley
Program Manager

Karin comes with a master’s degree in event planning and five years of event management experience at BASF in Germany. Client satisfaction is her top priority, and her positive outlook on life makes her a pleasure to work with. Karin’s attention to detail and calm demeanor makes her a great asset to every project. In her free time, she loves to travel, play board games and be creative with crafts.

Pam Ross
Administration & Speaker Management

Pam has worked with Cass since the beginning of time and they can finish each other’s sentences. She builds marketing and communication plans and works as the traffic cop to keep all systems moving quickly forward. She is passionate about husband Chuck and their globe-trotting holidays.

Diane Timmermans
Director Finance HR

Diane brings 22+ years of finance expertise fuelled by a passion for numbers. She excels in financial analysis. Off-duty, she cherishes time with her husband, Paul, their three kids, extended family, and pets.

Karin Minkley
Program Manager

Pam Ross
Administration & Speaker Management

Diane Timmermans
Director Finance HR

Denise Ferraccioli
Graphic Designer & Creative Services Manager

Denise has worked as a graphic designer for over 30 years, bringing extensive multi-tiered creative experience and enthusiasm to our team. She is an organized and efficient multitasker, with strong relationship building skills and takes pride in providing our clients with the very best personal service. Denise enjoys spending her free time with her husband and daughter, and loves to travel, kayak and explore the great outdoors.

Lori Saggers
Program Coordinator & Abstract Management

Lori is a highly skilled and dedicated professional with a wealth of experience as a project coordinator, abstract manager, and logistics expert. Known for her exceptional organizational abilities and attention to detail, Lori has consistently delivered successful outcomes in her various roles. Her background in administration has provided her with the efficiency and organizational skills that are necessary to get the job done right. Lori enjoys the small town life in a vibrant, beachside village with her husband, two children and dogs.

Lauren Thomson
Program Coordinator

Lauren earned her Special Event Planning diploma in 2020 and continues to learn and grow in the industry. She embodies a unique blend of youthfulness and maturity that sets her apart. Her vibrant spirit is complemented by a keen sense of organization and creativity, making her a dynamic force in whatever she pursues. Rooted in a deep appreciation for life in the countryside, Lauren enjoys time with family, friends and her animals.

Denise Ferraccioli
Graphic Designer & Creative Services Manager

Lori Saggers
Program Coordinator & Abstract Management

Lauren Thomson
Program Coordinator

Our Clients

World-Class Events – Live, Virtual & Hybrid

The Bayley Group is using creative tenacity to lead clients in producing exceptional, interactive events that produce results.

We consistently deliver outstanding results to a loyal list of esteemed clients. We understand the strategic implications, while finessing the most intricate details. We under promise and over deliver and can show you case studies of exactly that.

We provide strong leadership, backed by full coverage support to bring your project to the highest possible level. We are well respected by our clients, colleagues and suppliers with a long, stable and impeccable reputation.

Our Events for 2024

unitED (Vet Alliance)

Canadian Obstetrics and Gynecology Review Program

Mechanical Ventilation Course (CCCF)

Walk with Me

Canadian Anesthesiologists’ Society (CAS)

World Congress on Thyroid Cancer

guidED (Vet Alliance)

Vet Strategy Leadership Summit

This is Long Term Care (OLTCA)

International Conference on Communication in Veterinary Medicine (ICCVM)

Critical Care Canada Forum (CCCF)

Our Events for 2025

Canadian Anesthesiologists’ Society (CAS)

World Congress on Thyroid Cancer

Tritium Science

Critical Care Canada Forum (CCCF)

Testimonials

“During my tenure as Vice President of Sales for Cardinal Health and presently as Vice President Business Development for CareRx, I have had the pleasure of working with the Bayley Group, specifically Rebecca Darling for well over 10 years. From a conference management perspective, they are extremely diligent with all organizational aspects of conference planning. Their events run smoothly, they are well versed in all aspects of running a proper conference and most importantly they are easy to do business with, as they understand the needs of exhibitors and do their utmost to make the experience hassle free and enjoyable.”

Mitchell Sinclair, CareRx

“As an organization, Complete Purchasing Services has had the opportunity to work closely with The Bayley Group over the years, at such events as ‘Together We Care’. Each time, we have been very pleased in the way in which we have been treated as a sponsor and exhibitor. I have always found the members of the team to be very accommodating and responsive (even at later hours) to respond and provide assurance that all the details discussed are looked after. Overall, I have found The Bayley Group to be thoroughly professional, extremely organized and very easy to work with and would recommend them as tradeshow organizers for any group.”

Angelo Colalillo, Complete Purchasing

”The Ontario Long Term Care Association (OLTCA) has been working with the Bayley Group for close to 10 years, utilizing their expertise in planning and executing many large conferences, golf tournaments, tradeshows, award galas and other supplementary events. Through the success of our events and member activities, managed by the Bayley Group, OLTCA’s organizational reputation and profit growth has increased substantially. They are professionals at communicating with members, sponsors, exhibitors, speakers and vendors; as well as managing event budgets, emergency preparedness and event cancellation. As a fairly small organization, working with the Bayley Group has been an invaluable extension of the OLTCA team.”

Michelle Gradini, Director, Business Development and Corporate Partnerships, Ontario Long Term Care Association

Why Choose The Bayley Group?

  • We achieve a speedy and seamless onboarding process, clearly establishing the goals and objectives to create the best blueprint forward.
  • With more than 30 years of experience and industry relationships, our ability to negotiate is second to none.
  • We provide full project management from strategic design to flawless execution.
  • Sponsor and Exhibitor Sales – our high-octane sales team thrives on surpassing expectations!
  • Secretariat Services – our head office becomes your branch office.
  • Registration – our systems and the people that drive them are best-in-class.
  • Virtual, hybrid and all digital modalities – we provide expert advice in this rapidly changing environment.

30 YEARS

of International Experience

1,000+

Meetings & Events

100,000+

Delegates

100,000+

Abstracts

Let’s start the conversation!

Call today for an exploratory discussion on your requirements and how we can best work together.